JAKARTA – Competition automotive industry both globally and nationally was experiencing increased significantly. In the global automotive market, China is a country that has a market share as well as excellent automotive growth, many car manufacturers from outside China are expanding across the bamboo curtain country.
Menggeliatnya the automotive industry has recently pushed the car manufacturers to continue to innovate in developing new products. One of them, a car manufacturer from China, the Chery continue doing network expansion in Indonesia with eight new cars have to be launched during 2012.
Respond to the auto industry competition is so tight, especially in Indonesia which is dominated by car manufacturers from Japan, such as Toyota, Honda, Daihatsu and Nissan and several car manufacturers from Korea as Kia and Hyundai. Chery Automobile manufacturers as original Bamboo Curtain country remains optimistic can compete in Indonesia.
"Although the automotive market in Indonesia is dominated by car manufacturers from Japan and South Korea, we remain optimistic will be able to compete with them. We have a separate starategi in a way and market their products, "beber President Director PT Chery Cars Sanjaya, Indonesia, Hosea in three variants of its newest launch event in Jakarta, Thursday (23/22012).
According to Hosea, although China products in Indonesia has yet to gain attention or managed to grab market share in Indonesia, Indonesia society gradually accustomed and would also be able to receive the products made in China.
Further, He explained, to be able to compete with the automobile manufacturers from Japan and South Korea, Indonesia also has a way of Chery tracks, among others, introduced the new car at a price which is quite affordable with high quality, and will continue to do the expansion in Indonesia.
"We also have plans that are mature enough in 2012. The plan we will be open 12 dealers with failistas 3S, i.e. Sales, Servicing and Spere Part again in several areas in Indonesia, "explains Hosea.
He added, the dealer has to add in some parts of Indonesia, Indonesia has prepared a Chery investment funds for each dealer that will be built. The plan, one dealer who has been prepared to be built up at RP. 5 billion Fund Rp2, those funds only to open dealerships not including the purchase of land and buildings.
(zwr)
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